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	<a href="http://blog.quotidiano.net">HOMEPAGE</a> &gt;
<a href="http://blog.quotidiano.net/category/articolo-1/">Articolo 1</a> &gt; Iron Mauri e Seb sul New York Times</div></div>
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<article class="">			<h1 class="titleBig">Iron Mauri e Seb sul New York Times</h1>
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                <span class="author">di <a class="author" href="http://blog.quotidiano.net/turrini">Leo Turrini</a></span>
                <div class="category">in
	<a href="http://blog.quotidiano.net/category/articolo-1/">Articolo 1</a>,
	<a href="http://blog.quotidiano.net/category/sport/formula1/">Formula1</a>
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			<div class="description"><p>Da molti anni sono abbonato alla edizione internazionale del New York Times.</p>
<p>Concordo con voi: e chi se ne frega</p>
<p>Ma all&#8217;abbonamento debbo la scoperta, chiamiamola così, di un dettaglio che mi ha colpito.</p>
<p>Vittoria Ferrari in Ungheria.</p>
<p>Un grande marchio legato commercialmente alla Scuderia sceglie di acquistare uno spazio pubblicitario sul quotidiano più prestigioso del pianeta.</p>
<p>E che foto sceglie?</p>
<p>Una istantanea di Maurizio Arrivabene che abbraccia Vettel.</p>
<p>Iron Mauri e Seb.</p>
<p>In apparenza niente di che.</p>
<p>E invece si tratta di un segnale, valutabile da ognuno come meglio crede.</p>
<p>Il messaggio è questo: a livello globale, sta passando l&#8217;idea che la Ferrari 2015 sia UNA SQUADRA, cioè è forte la convinzione che dietro e dentro un tentativo di rinascita ci sia una fusione perfetta tra energie che provengono da origini diverse e che si coagulano in nome di un obiettivo comune.</p>
<p>Naturalmente questa &#8216;trasfigurazione&#8217; implica anche un margine di rischio, perchè se poi le cose non dovessero funzionare diventerebbe persino puerile la contestazione alla presunta &#8216;svoraesposizione&#8217; di qualcuno, inteso come Iron Mauri.</p>
<p>Ma è bella l&#8217;intuizione di chi ha scelto di &#8216;raccontare&#8217; così il capolavoro di Budapest.</p>
<p>E io sono d&#8217;accordo con il guru della comunicazione che ha &#8216;battezzato&#8217; quella foto.</p>
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